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We are a coaching team that work one to one with parents of athletes to help them to better support their children in sport. This unique opportunity has consistently led parents to make breakthrough improvements in their relationships with their children. These children have then gone on to become significantly more successful, happy, well behaved and mentally strong in their sport.


It is becoming increasing clear both in academia and within sports culture that the role of parents is crucial in helping children reach their potential and get the best possible experience from their sport. The coaching programme we offer is an innovative and important development in the world of sport that addresses this. It’s an opportunity for parents to work one to one with an experienced sports coach and a professional executive coach all in one.


Our team has developed the parent coaching process through direct success training national athletes, 15 years of experience with parents, in-depth academic research and a rigours professional training. It began in a highly successful tennis academy which because of its practical success and concrete results in the field then expanded to other clubs and sports.


It utilises the most comprehensive executive coaching methodology in the world (Integral Coaching Canada®) which all our coaches have been trained in. We have then adapted this to the specifics of sports parenting. In addition, we have on going academic research that is already showing the importance and value of this work.


Being a parent in sport can be a rocky ride with all the time and money invested and the ups and downs of seeing your child compete and train. Children have coaches and parents supporting them, coaches have mentors and continual training, but what support is there for the parents? We provide this much needed support. The testimonials and case studies section outlines examples of how this is made possible. We have found that often just small shifts in parents can make fundamental differences for children.